2017 was a great year for the aviation industry, with profits and passenger numbers increasing, and the year turning out to be the safest on record. Some airlines around the world unveiled great liveries too, whether breathing fresh life into their brand, or unveiling special liveries for the public to enjoy. Here are our favorites from 2017.
Air Canada‘s New Brand
Air Canada revealed its new branding on February 9th, 2017, in conjunction with Air Canada’s 80th anniversary and Canada’s 150th Anniversary of Confederation. The airline aimed to reflect “Canada’s vastness and contrasting seasons” and encompass “references to its wildlife and First Nations heritage” in its rebrand.
While the ubiquitous maple leaf was kept in a form, that was about it; the old tones of blue and green were switched out for an eurowhite livery with a black belly, engines and a swish on the cockpit window, as well as a black tail with a red maple leaf rondelle.
Currently, 56 aircraft have been painted in the new livery, out of 347 in the fleet (including Air Canada Express) and 111 on order.
Air Transat Freshens Up
Canada’s third-largest airline and largest leisure carrier, Air Transat unveiled a freshened livery on the airline’s 30th birthday (see a pattern?). The new design features a white fuselage with the airline’s name in small, blue titles on the upper fuselage. The rear fuselage is light blue with Air Transat’s star logo, with the same on the winglet. Air Transat titles are also featured on the belly.
Air Transat says that their Airbus A330 fleet will be repainted within the next two to two and a half years, and that each aircraft takes about 14 days to be repainted.
Brussels Airlines Flies to Tomorrowland and Beyond with Amare
Since 2012, Brussels Airlines has been the sponsor of the Tomorrowland electronic dance music festival, flying fans to Belgium every year. Over 400,000 attendees went to 2017s Tomorrowland, and in 2018, passengers will get to fly on Brussels Airlines’ Amare, the fourth aircraft in Brussels Airlines’ Belgian Icons series.
According to Brussels Airlines, it took nine months to design Amare, after periods of sketching, creating 3D drawings and model building. Eight artists worked non-stop for two weeks to airbrush the Airbus A320, with a gigantic print of the design being created before being copied onto the aircraft. The colors were mixed and the aircraft was then painted by hand. OO-SNF now roams the European skies, and you can check Amare’s schedule for the next three days here.
Hawaiian Blooms A Little More
Hawaiian Airlines unveiled a refreshed logo, livery, and overall brand based around Pualani, the woman who has graced the tails of Hawaiian aircraft since the 1970s. The new livery features Pualani more prominently on the tail with bolder colors, and a maile lei is wrapped around the fuselage, symbolizing “the warm welcome [Hawaiian] extends to [their] guests.”
While the livery was leaked by GeminiJets in April 2017, Hawaiian officially unveiled the first Boeing 717 in the livery in May. Hawaiian’s new Airbus A321neo aircraft are being delivered with the new livery, and the Boeing 717 and Airbus A330 fleet are both being repainted while undergoing regular maintenance checks.
Icelandair creates the First Flying Glacier
Vatnajökull is the largest glacier in Europe and makes up 8% of Iceland’s landmass. Its also known for its beauty, with turquoise icebergs on glacial lagoons, and ice caves that shine with sapphire blue light. And what better airline to bring it to the rest of the world than Icelandair?
Designed by the team behind Icelandair’s Aurora Borealis livery that was unveiled in 2015, the hand-painted livery of Vatnajökull, complete with ice cave-like interior, adorns one of Icelandair’s Boeing 757-200s. The aircraft now flies daily on Icelandair’s network. Icelandair releases the schedule for the aircraft’s flights 72 hours in advance, and you can always check it on their page here.
JetBlue shows the bones of its Embraer E190s
JetBlue’s first Embraer E190 special livery was unveiled in February, featuring “the so-called ‘bones’ of the 100-seat aircraft,” according to the airline. The livery is JetBlue’s 12th special livery, and the aircraft is described as “the backbone of the operation in cities like Boston; Washington, D.C.; and San Juan, Puerto Rico.”
The livery took nearly two weeks to paint in Quebec. Asked about designing it, JetBlue said, “Drawing upon the styles of various aviation, nautical and space exploration vehicle cut-away diagrams, the JetBlue design team created a mechanical x-ray of sorts infused with some JetBlue fun.”
New Aircraft, New Livery for Qantas
In 1944, Qantas introduced its Flying Kangaroo logo. In 1947, Qantas updated its logo for the Lockheed Constellation, in 1984, for the Boeing 747-300, and in 2007, for the Airbus A380. In 2017, the airline changed it for the Boeing 787-9 Dreamliner, the plane that will allow it to fly non-stop from Australia to the UK for the first time.
The updated livery has a more streamlined kangaroo on the tail, a silver curve on the edge of the red tail, a new font and the old, but iconic winged kangaroo emblem underneath the cockpit window. The new livery is currently featured on its Airbus A330, Boeing 717, Boeing 737, Boeing 787 and Bombardier Q-Series aircraft.
Swiss brings Romandy’s pride closer to Europe
As a testimony to Swiss’ dedication to Romandy, the French-speaking region of Switzerland and home to Swiss’ second hub in Geneva, Swiss dedicated its first CS300 to Romandy. Swiss took a two-part survey asking residents of Romandy what Swiss Romandy meant to them and who their Swiss Romand hero is, and incorporated this into the design of the aircraft and its interior.
“The Swiss Romands’ airplane”, the CS300, will wear its new livery for the next 12 months. In its creation, over 300 square meters (3300 square feet) of special film were printed and applied to the plane over two days. By the end of 2018, Swiss’ short-haul fleet in Geneva will consist solely of CS100 and CS300 aircraft, with the Swiss Romands’ plane leading the way.
Do you have a livery that you think should’ve been featured? Comment below! Featured image by Icelandair.