DFW Airport is about to get a bit more purple. Today, Iceland’s low-cost airline WOW Air announced non-stop service to Dallas. This addition will be DFW’s 16th international airline to serve the area, and Reykjavik will be the massive airports’ 54th international destination.

The carrier will fly DFW-KEF three times per week on Tuesdays, Thursdays, and Saturdays beginning May 24, 2018 on a seasonal schedule. WOW will be using an Airbus A330-300 for these flights, a type the airline currently has three examples of.

“We’re pleased to welcome WOW air to Dallas Fort Worth and look forward to providing our customers with another non-stop trans-Atlantic destination,” said Sean Donohue, CEO for DFW Airport.

WOW recently received their first A321neo aircraft, which are to be used on longer flights to the Midwest and Eastern Seaboard. (Photo: Max Trimm / Layoverhub)

Introductory fares for the flight are only USD $149.99 each way, far cheaper than anything American Airlines or any of the other European carriers offer for flights to Europe. Of course, this fare is unbundled, and you’ll need to pay a little bit extra for just about anything to enhance your flying experience. This includes meals, baggage, seat selection, entertainment, Wi-Fi, and just about anything else that comes with a normal airfare.

With Iceland’s spike in tourism over the last few years, WOW flying to DFW increases the opportunity for North Texas travelers to experience what some call a “once in a lifetime vacation.” In addition, Reykjavik is experiencing a growth in its market for business.

Travelers from Iceland will also have the opportunity to see Dallas and its southern charm. Travelers will also be able to utilize DFW’s world-class Terminal D.

WOW began serving San Francisco last year, with one of the first arrivals being pictured here. (Photo: Flickr / Gail Snyder)

Founded in 2011, WOW Air launched its first flight to the United States in 2015. The carrier has since grown at an incredible rate, adding eight new American destinations in 2017 alone.

Inaugural service begins May 23rd, 2017

WW191 Reykjavik/Keflavik 9:30 p.m. departure -> Dallas/Fort Worth 12:45 a.m. arrival (+1) Monday, Wednesdays and Friday

WW192 Dallas/Fort Worth 4:10 p.m. departure -> Reykjavik/Keflavik 4:45 a.m. arrival (+1) Tuesdays, Thursdays and Saturdays

Featured photo by Layoverhub writer Harrison Fukuji.

Categories: Industry Talk