WOW Air, Iceland’s top low-budget airline, has announced multiple new routes connecting North American cities to Tel Aviv, Israel. One way flights from Boston (BOS), Chicago (ORD), Los Angeles (LAX), Miami (MIA), Montreal (YUL), New York (EWR), Pittsburgh (PIT), San Francisco (SFO), Toronto (YYZ), and Washington D.C. Flights start at $149 from EWR, BOS, ORD, YYZ, YUL, and PIT. Flights from LAX, MIA, and SFO will cost $199. Flights will connect to Tel Aviv through Reykjavik, WOW’s hub in Iceland. (Direct flights from Reykjavik start at $99.) Flights will begin on September 12, 2017 and will operate four times per week.

WOW’s flights are expected to be some of the cheapest connecting the U.S. to Israel.

“Visitors from all over the world will continue to be attracted to the unique city of Tel Aviv, and we are honored to have the opportunity to offer travel from the United States in a more efficient way with the best possible prices,” said WOW air CEO Skúli Mogensen. “The Israeli government and tourism board have been great partners in getting the route approved and we are thankful of their support of WOW air.”

“I’m confident the launching of this new historic route will significantly increase the number of tourists traveling to Israel from Iceland, Canada, and the U.S., and will also contribute to the unprecedented trend of growth in the number of tourists visiting Israel over the last number of months,” said Yariv Levin, Israel’s Minister of Tourism. “We set a goal to bring new airlines to Israel, so I’m happy and congratulate WOW air, known for its long haul low-cost flights, on its entry into Israel in cooperation with the Israeli tourism ministry.”

Flights will be operated by WOW’s A330 or A321 aircraft.

The route will be serviced by either WOW’s Airbus or A330 A321 aircraft, which have 200 and 342 seats respectively. The 3300 mile route is estimated to take 7hr25min eastbound, and 8hr5min westbound. Passengers connecting from the Americas will be able to take advantage of the WOW Stopover, which allows passengers to visit Iceland for an unlimited amount of time before connecting to final destinations.

“No one has ever offered such cheap prices to North America, and we’re proud to bring competition to Israel. I hope it enables people to visit here, and that it will help Israelis to travel,” said Mogensen.

Though flights won’t start for almost four months, tickets went on sale yesterday. Since WOW has incorporated a no-frills business model, extras such as checked bags, seat choice, and meals will cost extra.

“You only pay for what you use. That’s the ultimate model, because why should you pay for something you’re not using?” Mogensen said when commenting on WOW’s lack of free extras. “Our mission is to enable everyone to fly by offering the cheapest prices in Tel Aviv.”

Categories: Industry Talk