Canadian leisure carrier Air Transat unveiled its new livery on May 13th in Montreal, on the airline’s 30th birthday.

The new design was unveiled to the public on an Airbus A330-200, registered C-GTSN, and features a white fuselage with the airline’s name in small, blue titles on the upper fuselage. The rear fuselage is a light blue with Air Transat’s star logo, with the same on the winglet. Air Transat titles are also featured on the belly.

Credits: Air Transat

According to Air Transat, the new livery reflects “the recent evolution of the Transat brand image and remains faithful to the company’s promise: to brighten the everyday with the joy of vacations.”

Air Transat is currently embarking on its largest fleet renewal program in its history, retiring its Airbus A310 fleet and acquiring new Airbus A321neoLR aircraft. The airline is now beginning to paint its Airbus A330 fleet into the new colors.

An Air Transat Airbus A330-200 in the current livery. Photo Credits: Konstantin von Wedelstaedt via Wikimedia Commons

Air Transat launched on November 14th, 1987, with a flight between Montreal and Acapulco, Mexico. Air Transat’s president and CEO Jean-Marc Eustache said that the airline “[continues] to evolve to meet the expectations of travelers today and in the future.” Eustache also said that the airline will be creating a new hotel division soon.

Air Transat carried 4.5 million passengers last year to 60 destinations across Canada, the U.S., Europe, Mexico and the Caribbean.

Featured image by Flightglobal.

Categories: Industry Talk